This Much I Know is the popular podcast from Seedcamp, Europe’s seed fund

Rob Moffat, Principal at Balderton

Rob Moffat, Principal at Balderton, recently hosted an Academy session at Seedcamp. Following his presentation to our Founders, Rob joined our own Dave Haynes for this podcast to give his investor view on understanding customer acquisition costs.

Rob talks through different marketing channels and how more startups are using mobile, TV and even direct mail, as search engine marketing becomes more expensive. Pulling on his experiences working with Balderton investments such as Wooga, Qubit and HouseTrip, Rob provides an overview of cost per acquisition (CPA) and lifetime value (LTV) and the risks of blending the two. Giving a summary of what VC’s look at when analysing your marketing data. The full presentation Rob gave our teams is available here:

Scott Sage, Expert in Residence, Seedcamp

Scott Sage, Expert in Residence at Seedcamp, sits down with Carlos Espinal in the first of a three part series. In this episode, Scott and Carlos discuss Internationalisation.

Scott begins by explaining his move from wanting to study music into majoring in finance and building a career in investment. He talks about his keen interest in SaaS, marketplace and enterprise companies and what makes a business stand out to him as an Investor before providing some key lessons learnt from his first few investments made at Draper Esprit (previously DFJ Esprit). He then discusses Internationalisation and why this is important for young companies, before looking at some best in class examples, when European startups should look at opening international offices, and advice based on the experiences he went through working with Conversocial, Datahug and Trustpilot.

Krishna Gupta, Founder and General Partner of Romulus Capital

Krishna Gupta, Founder and General Partner of Romulus Capital, joined Seedcamp in Boston on our recent US Trip. Krishna founded Romulus in 2008 whilst studying at MIT. He formed the fund to plug the gap between angel investments and big funds, creating a firm to help build early-stage businesses.

In our interview he discusses his entrepreneurial nature and young career that lead to Romulus and his views on the current state of the Seed stage investment market. He also gives his key advice for foreign companies looking to expand to the US and why more startups should be thinking about longer term business plans when scaling.

Sheila Marcelo, Founder of

In this episode of the Seedcamp Podcast, we were joined by Sheila Marcelo, Founder, Chairwoman & CEO of

Sheila joined Seedcamp on our US tour to meet with our Founders and talk about the personal life experiences and passion that led to her building, the world’s largest online care destination. She touches on everything from creating company culture and failing fast as a young Founder, to scaling the company and being coached as a CEO.

Hadley Harris, Founding General Partner, ENIAC Ventures

In this episode of the Seedcamp Podcast, we were joined by Hadley Harris, Founding General Partner of ENIAC Ventures.

Our conversation covers his career in mobile technology that lead to him building ENIAC Ventures in 2009, a mobile centric early-stage VC. Hadley provides insight into how the ENIAC team operate to provide the best support and expertise for their Founders, and the best way for entrepreneurs to work with investors when they don’t know the answer to a problem. He also discusses what ENIAC look for in potential B2B and consumer mobile investments.

Stephen Forte, Managing Partner at Fresco Capital

In this episode of the Seedcamp Podcast, we were joined by Managing Partner of Fresco Capital, Stephen Forte.

In our conversation we covered his move from Wall Street to becoming the “tech guy” to building his career in startups. Stephen provides some great advice for CTO’s in small companies on the skills they need to build as the business scales. He discusses how to develop an understanding of the non-technical sides of your business, how to hire and manage your first technical employees and the people skills you need in order to manage and delegate.

Liam Boogar, Founder of the Rude Baguette, France's Startup Blog

We had the chance to catch up with Silicon Valley born founder of Rude Baguette, France's Startup Blog, during his recent visit to London.

In this episode we covered the startup scene in France, the future of journalism, and how founders can best approach a journalist to increase their chances of being covered.

Fred Destin, Partner at Accel

In this episode of the Seedcamp Podcast, Dave Haynes is joined by Fred Destin, Partner at Accel to talk through the career path that led to him working at one of the world’s leading VC funds. Fred talks about the key differences he sees between the US and European venture ecosystems and his five years spent serving on the board of Seedcamp.

Fred Destin joined Accel in 2014 and focuses on consumer and software investments. He is the lead investor and board member at Deliveroo, Pillpack and KNC. Prior to Accel, he was a partner at Atlas Ventures where he worked with with companies like Zoopla (public), Secret Escapes, Dailymotion (acquired by Orange), PriceMinister (acquired by Rakuten) and others. Fred grew up in Belgium and graduated from the Solvay Business School (University of Brussels).

Matthew Bradley, Investor at Forward Partners

In this episode we were joined by Matthew Bradley, Investor at Forward Partners. Matthew discusses his background and his experience that led him to start his own business in Italy and to invest in early-stage companies by later joining Forward Partners. He explains how the Forward Partners business model differs from others, by supporting and backing solo Founders at the idea-stage, offering in-house product development and growth support to give them the greatest chances of success.

Matt is an investor at Forward Partners — a B2C eCommerce fund based in London that invests in and provides support to entrepreneurs at the idea and seed stage. He did an undergrad BA in Politics and International Relations. An atypical background for a VC, Matt worked in Trading, Structuring and Sales at Barclays Capital and Lloyds for 5 years developing a deep understanding of risk (and reward!) solutions. He did an MBA at SDA Bocconi and spent a couple of semesters at Duke Fuqua to do his finance concentrations. In this podcast we talk about his journey into VC and what’s keeping him busy at Forward Partners, including their new site:

Simon Murdoch, Founder of Episode 1

In this episode we were joined by Simon Murdoch, Founder of early stage European technology VC, Episode 1. Simon discusses his background and experience that led him to becoming an entrepreneur and later an investor at Episode1, what he brings to the companies he works with, and insights into what he looks for in founders.

Simon sold his first company BookPages to Amazon in 1998 after which he reported to Jeff Bezos as VP Europe of In early 2000, Simon founded and ran Chase Episode 1, an early stage European technology VC fund backed by JP Morgan Chase. The fund made over 3x return after all fees and carry. Chase Episode 1 included investments in BetFair (IPO 2010) and ScanSafe (sold to Cisco 2009). After the fund Simon became a full-time angel investor. His angel portfolio includes/included investments in Shazam, Zoopla (IPO 2014), LoveFilm (sold to Amazon 2011), Shutl (sold to eBay 2013), and Natural Motion (sold to Zynga 2014). In addition, from 2010 to 2012, Simon worked at Octopus Ventures in portfolio development. Simon has a BA in Physics from Cambridge and a PhD in Computer Science and Expert Systems.