This Much I Know is the popular podcast from Seedcamp, Europe’s seed fund

Taylor Wescoatt on Product and Product Roadmaps (1 of 3)

In this edition of the Seedcamp Podcast Series, Carlos Espinal talks with Taylor Wescoatt (Entrepreneur in Residence at Seedcamp) about his background in Product and UX, and how it led to him developing the Behavioural Product Roadmap model which is specifically optimised for startups.

They discuss Taylor's involvement with and key learnings from, CitySearch, Netscape, Seatwave, eBay, and Time Out

To learn more about seedcamp, visit our website at

Ryan Holmes, founder and CEO of Hootsuite

Ryan founded Hootsuite in 2008. He has since been at the forefront of social business, leading the Hootsuite team while funding programs that empower the next generation of startups and entrepreneurs.

We had a chance to sit down with him and hear the story of how Hootsuite started and how he's managed its growth over the years.

Scott Harrison Founder and CEO of Charity Water on life, purpose, meaning, and being a founder

In 2004, Scott served as a photojournalist for Mercy Ships in Liberia, West Africa, where he learned the life-threatening effects of contaminated water. Upon moving back to his home in New York City in 2006, he founded charitywater. This is his story.

We talk about how the idea came about, some of the personal challenges he went through, what gave him strength through his founder journey, and even how managed to make ends meet as he was fundraising for his company.

A discussion on "Flipping to the USA" with Fred & Todd of Foley & Lardner

We had the chance to sit down with Fred and Todd of Foley & Lardner ( to discuss points startups should consider as part of 'flipping' to the USA or starting off as a foreign company vs. one based in the USA.

A little bit more background on Fred & Todd:

Fred Adam is a partner and business lawyer with Foley & Lardner LLP. He advises public and private multi-nationals, investment funds, and fund portfolio companies regarding international outbound and inbound tax planning, fund formation structuring, domestic tax matters of all types and international tax matters relating especially to global business model planning and global tax efficiency projects, transfer pricing, mergers and acquisitions, financial services (PE, Venture, Hedge, etc.), and pre- and post-transaction integration structuring. In particular, Mr. Adam concentrates his practice on taxation and structuring involved in international and domestic tax matters, fund formation and investment transactions, private equity investments, and domestic and international mergers & acquisitions. His experience also includes domestic and cross-border fund formation, taxation and structuring, domestic and international real estate matters, and day-to-day advisory for international and capital market businesses. Integral to his planning experience, Mr. Adam also has significant experience relating to tax controversy matters and transfer pricing.

E. Thom (Todd) Rumberger Jr. is a partner and corporate lawyer with Foley & Lardner LLP where he focuses his practice on private equity, mergers and acquisitions and venture capital, and Internet, software, telecommunications, digital media and financial services companies through all stages of their growth. He is vice chair of the firm’s Private Equity & Venture Capital Practice, co-chair of the Technology Industry Team and is a member of the Transactional & Securities Practice. Mr. Rumberger counsels his corporate clients, ranging from start-up, emerging growth stage and venture backed, to public domestic and foreign companies, on a wide variety of matters ranging from formation, capitalization, key executive employment and general employment issues, and corporate governance, to early (convertible debt and seed preferred) and later stage venture capital, debt and public equity financings and offerings, strategic partner, reseller, and similar commercial agreements. In addition, he has broad transactional experience representing public and private company, and private equity, buyers and sellers involved in mergers and acquisitions and financings. Additionally, Mr. Rumberger works with foreign start-up and growth stage companies in establishing a presence in the United States.

Will Bunker of Silicon Valley Growth Syndicate

We had the chance to sit down with Will Bunker during this year's Collision Conference in Las Vegas. Apologies for the noisy background, but conference areas are not particularly great!

An accomplished entreprenuer and investor, Will Bunker co-founded in late 1995. He and his partners grew the company into the largest online dating site and eventually sold the firm to TicketMaster-City Search for $45 million in June of 1999. Soon after, the company was rebranded as

Mr. Bunker has a passion for working with early stage entrepreneurs, helping their firms grow and working towards an exit with the highest possible valuation. A long time resident of the Silicon Valley, where he lives with his wife and two teenage children, Will serves on the screening committee of the Band of Angels, ( the oldest funding organization in the Valley. He also serves as a member of the Silicon Valley Founders Institute (

The Founders Institute is a global launch network that helps entrepreneurs create meaningful and enduring technology companies.

Heidi Roizen of DFJ

We had a chance to chat with Heidi Roizen of DFJ and hear her story and what she looks for in founders as well as how to manage key stages in a company's life.

Heidi Roizen is the operating partner at DFJ. She has spent her life immersed in the Silicon Valley ecosystem as an entrepreneur, corporate executive, venture capitalist, educator, and member of the boards of directors of private and public companies, trade associations and nonprofit institutions.

After receiving her undergraduate and MBA degrees from Stanford University, Heidi co-founded T/Maker Company (an early personal computer software company) in 1983, where she served as CEO from inception through its acquisition by Deluxe Corporation in 1994. In 1996, Heidi joined Apple as vice president of worldwide developer relations. From there, Heidi entered the venture capital world, serving as a managing director of Mobius Venture Capital from 1999 to 2007.

Heidi is also a Fenwick and West Entrepreneurship Educator in the Department of Engineering at Stanford University, where she teaches the course Spirit of Entrepreneurship. Heidi is a member of the boards of directors DMGT (LSE:DMGT), ShareThis, and Technorati, and serves on the advisory boards of Springboard Enterprises and the National Center for Women in Information Technology.

Bretton Putter of the Forsyth Group

In this Podcast, we have a chance to sit down with Brett from the Forsyth group (, an Executive Search Firm.

Covering everything from how to prepare for hiring internally to how to deal with egos, Brett shares his wealth of knowledge both from the point of view of his current role placing top candidates within top-tier firms, to his time as a founder himself.

Eytan Lerba, Entrepreneur & Googler

While visiting Youtube's main offices in California, we had the chance to meet with Eytan Lerba, a Founder turned Googler (currently he's a Manager of Strategy at YouTube) who had some very interesting stories to tell regarding his journey starting Wizit (

Bram Kanstein of Product Hunt

We had the chance to sit down with Top Product Hunter & European Community Manager @producthunt, Bram Kanstein to talk about his @startupstash story and role within Product Hunt.

During our chat he provides us with valuable tips for any company considering listing on Product Hunt. Having launched the #2 most upvoted product of all time on Product Hunt, it comes with a lot of weight!