This Much I Know is the popular podcast from Seedcamp, Europe’s seed fund

"AI is Now" Seedcamp Event Live Audio

We believe the time is now for the application of Artificial Intelligence and Machine Learning to fuel new innovation, empower a new breed of startup and disrupt industries. That’s why we’ve already made several investments in the space including re:infer, ThirdEye, AI Build and Legit Patents who all participated in our 'AI is Now' event in collaboration with Northzone.

If you missed the event, tune in to hear all from the lively panel discussion featuring an incredible panel of experts on artificial intelligence including Dr. David Barber, UCL Computer Science, Founder of re:infer, Ed Challis, VC Michiel Kotting, from Northzone, and Seedcamp partner Carlos Eduardo Espinal.

Read more from Carlos on the topic of artificial intelligence and its potential to become 'the new mobile' here:

And check out our Facebook page for the live video of all the panels from the even:

Show notes: Carlos Medium: Seedcamp: Northzone: re:infer: UCL:

Related bio links: Carlos: / Michiel: /

Marketing guru Katy Turner on company DNA and creating brands with purpose

With large corporates and startups alike increasingly seeking to project authenticity in their marketing, how can founders and marketing officers ensure their company’s purpose and vision is expressed distinctively? On that topic, join Seedcamp partner, Carlos Espinal, and marketing guru Katy Turner, Managing Partner at Multiple as they discuss how creating a brand with a compelling story and a strong 'why' are the ones that win in the long-run.

Katy began her career in publishing before jumping into technology in search of the future. Katy joined Orange launching products across their international footprint. From there she went to VC Eden Ventures to get under the skin of startups. Following adventures in venture, she took up the VP of Marketing role at Videoplaza, helping to scale it to its acquisition by a major US player. As Chief Marketing Officer at Tech City UK she headed up brand, communications, PR and product marketing before becoming a founder herself with the launch of Multiple, a strategic consultancy which helps high potential technology businesses scale through purpose, people and platforms.

Speaking to Carlos, Katy relays what she calls the ‘universal lesson of branding’: that understanding why you exist as a business and get out of bed in the morning is ‘everything’ – with Google/Alphabet (organising the world’s information) and Nike (inspiring and innovating for athletes) two examples of companies that have really codified the purpose at their core.

Learn why it’s often important for companies to take a step back from the day-to-day and ‘philosophise’, the attention that should be paid to culture and values, and the key lessons in scaling.

Show notes: Carlos Medium: Seedcamp: Multiple:

Related bio links: Carlos: / Katy: /

Prince Constantijn, Oscar Kneppers & Ton van't Noordende on startups & investing in the Netherlands

The Netherlands is fast becoming one of Europe's major tech hubs with American technology giants Uber, Netflix and Tesla choosing the country for its European base, not to mention domestic success stories such as TomTom and But what features underlie the country’s success and what challenges does the Netherlands face in growing its startup ecosystem?

On that topic, Carlos speaks to three veterans of the Dutch ecosystem: Prince Constantijn van Oranje, startup envoy for Startup Delta - the Dutch support program that boosts the entrepreneurial climate in the Netherlands - alongside serial entrepreneur and Rockstart Founder, Oscar Kneppers and Ton van 't Noordende, Venture Partner at the seed and early-stage investors Keadyn as they discuss company building and what makes the Netherlands an attractive destination for startups and venture capital.

Tune in to understand how the Netherlands’ small size naturally builds an appetite for platform and marketplace-based companies like 3D Hubs which, by default, must scale by expanding abroad – and how one of biggest challenges the ecosystem faces is its fragmentation.

Learn also how to build a company, why flexibility, resilience and execution power are crucial in teams, and which sector the country’s own version of the ‘Paypal Mafia’ is likely to come from.

Show notes: Carlos Medium: Seedcamp: Startup Delta: Rockstart: Keadyn:

Related bio links: Carlos: / Prince Constantijn: / Oscar: / Ton: /

Tresor Security on Cybersecurity, Mr Robot & how startups can stay safe online

On Cybersecurity, Mr Robot & how startups can stay safe online with Jamie Akhtar and Mariella Thanner, Tresor Security

As the UK government lays out plans to invest an additional £1.9bn to reduce cyber-attacks, and pressure mounts on US presidential candidates to prioritise cybersecurity, the world's attention is focused on how to stay protected online.

In this week's Seedcamp podcast Carlos is joined by Jamie Akhtar and Mariella Thanner, founders of cybersecurity firm Tresor Security, for an intriguing dive into how startups can fortify their cybersecurity posture and minimise their digital vulnerabilities.

This podcast is indispensable listening for startups considering how they can protect themselves going forward, with Jamie and Mariella touching on when the right time to start thinking about security policy is; performing proper diligence and the small steps companies can take to prevent their data from being being compromised.

Learn about the similarities between Hollywood’s glamorised depiction of cyber security in the drama-thriller television series ‘Mr Robot’ and the kind of incidents and breaches Jamie and Mariella have to deal with, and which part of the cybersecurity value chain is a strong bet to invest in.

Show notes: Carlos Medium: Seedcamp: Tresor Security:

Related bio links: Carlos: / Jamie: / Mariella:

Mastering the art of product management with Carlos Gonzalez-Cadenas

Carlos Gonzalez-Cadenas is an entrepreneur, founder and executive focused on growth-stage tech businesses. Until recently Carlos was the Chief Product Officer at Skyscanner, the travel search engine. Previously he was founder and CEO at Fogg, a hotels metasearch startup that was acquired by Skyscanner. He also served as deputy CEO of the IT service firm Netfocus, where he led digital security before the company was acquired by Hewlett-Packard.

Speaking with Seedcamp partner Carlos Eduardo Espinal, Carlos provides an unparalleled insight into the art of product management and scaling tech businesses, as well as a first-hand view of the acquisition process – a process he went through at both Skyscanner and Netfocus.

Carlos addresses some of the biggest scaling challenges he faced when helping grow Netfocus, and discusses how at Skyscanner he saw just how important it was to empower product managers by removing obstacles and giving them freedom to meet goals – a tendency not, he argues, second-nature for engineers used to controlling all variables.

Learn more about product management as a discipline, and what sets it apart from engineering and design roles – and why ‘Running Team Operations’ and ‘The Rhythm of the Business’ would be essential chapters in any book on product management.

Show notes from the episode: Carlos Espinal Website: Seedcamp: Skyscanner:

Related bio links: Carlos Espinal: / Carlos Gonzalez-Cadenas:

Josh Nussbaum, Principal at Compound, on rebranding and learning from missed opportunities

In this episode, Seedcamp partner, Carlos, is joined by Josh Nussbaum, Principal at the New York-based venture capital firm Compound, formerly known as Metamorphic Ventures. Compound, who rebranded earlier this year while raising a new $50 million fund, invests in early-stage technology startups disrupting or enabling traditional industries in New York and across the States.

Josh’s route into VC began early, spearheading Startup Week while a student at NYU and hosting hackathons for several years before joining Compound, initially as an intern. Since joining forces with David in 2012, he has become an integral part of the Compound team. Prior to joining Compound, Josh worked in business development for startup, JustDecide, a social decision-making company. Prior to JustDecide, Josh worked in digital marketing and branding at Bayard Advertising.

Carlos and Josh discuss how a rebrand enabled Compound to freshen its story for the future and how the best startups tell a story about how the future is going to be. Josh meditates on learning from missed investment opportunities and how to identify patterns for future investment decisions.

Also discussed is Compound’s philosophy. Raising its first fund shortly after the iPhone came out, the firm favoured investments in so-called ‘transactional media’, at the intersection of digital media and digital commerce (Indiegogo, Tapad, Movable Ink) – but is now looking more towards AI-focused startups.

Learn more about New York’s tech ecosystem, the rebranding of a venture firm, and lessons from missed opportunities.

Show notes from the episode: Carlos Website: Seedcamp: Compound: Get it on Product Hunt:

Related bio links: Carlos: / Josh: on medium at /

Amy Nauiokas, Founder & President of Anthemis Group, on passion as a guiding force

In this episode, Seedcamp partner, Carlos, is joined by Amy Nauiokas, founder and president of Anthemis Group. Founded in 2010, Anthemis is a leading digital financial services venture capital and strategic advisory firm, focused on reinventing financial services for the 21st century.

Amy’s journey is a fascinating one; from studying and working in Cameroon, assisting the US Peace Corps, to moving to Wall Street and serving as Senior Managing Director at Cantor Fitzgerald before moving to Barclays Capital and later becoming CEO of Barclays Stockbrokers.

Carlos and Amy discuss leadership during periods of crisis, with Amy heading Cantor during the tragic events of September 11.

Amy speaks about her founding of Anthemis Group with Sean Park and Nadeem Shaikh, and praises the virtue of self-awareness. She discusses Anthemis’ philosophy and its reputation for ‘inventing categories’, with early investments in the InsurTech (ClimateCorp), Consumer and Retail Banking (Simple), Wealth Management (Betterment) and Blockchain spaces. She goes on to reflect with Carlos on the importance of passion as a guiding force, alluding to her founding of media production company Archer Gray and her philanthropic ventures at Bubble.

Learn more about the value of thinking differently, marrying strategy and execution, and the importance of passion as a guiding force.

Show notes from the episode: Carlos Website: Seedcamp: Anthemis Group:

Related bio links: Carlos: / Amy:

100th guest special with Werner Vogels, CTO & VP of Amazon

Werner Vogels, CTO and VP at and a world-leading expert on scalable systems, didn’t have the traditional entry into tech one might expect.

Responsible for driving Amazon’s technology vision, which is to continuously enhance innovation on behalf of Amazon’s customers at a global scale, Werner is one of the architects behind Amazon’s approach to cloud computing, Amazon Web Services (AWS).

Tune in to the 100th Seedcamp podcast special for a deep-dive as Werner talks to Carlos about his fascinating and varied journey from studying Computer Science aged 28 and a 10 year career in academia, to co-founding his own business before starting his first “real job” at Amazon in 2004.

Learn more about the core pillars that uphold Amazon’s approach to hiring, team work and commercialisation as well as how a relentless focus on customer centricity guides all product development.

With references to Seedcamp-backed companies such as TransferWise - improving customer experience and disrupting staid industries such as financial services - hear Werner’s thoughts on the need for enterprise to innovate to compete with younger companies or risk going out of business.

If the above player doesn’t work for you, you can also listen directly from our Soundcloud page.

Show notes from the episode: Carlos Website: Seedcamp: Amazon:

Related bio links: Carlos: / Werner: /

Alex Kayyal, Europe Head at Salesforce Ventures, on the art & science of valuation

In this episode, Seedcamp Partner, Carlos, is joined by Alex Kayyal, Europe Head at Salesforce Ventures, investing in the next generation of enterprise technology. Alex brings over a decade of experience across technology and finance, having been both an investor and entrepreneur. Prior to Salesforce, he helped establish a venture growth firm and also founded his own startup. Alex's experience as a founder, investor and investment banker puts him in a unique position to understand the, often daunting, M&A process from both a company and investor perspective.

In this podcast, Alex and Carlos discuss the art and science of valuation, from a company and acquirer perspective, and the sell and buy process.

Tune in for top tips on how to avoid a 'fire sale' situation and learn more about Alex's first-hand experience when it comes to scaling a business, seeking investment and how to internationalize.

Salesforce portfolio companies include: Carto, CoolaData, Digital Genius, NewVoiceMedia, Onfido, Qubit, RedKix and Universal Avenue, among others.

Show notes from the episode: Carlos Website: Seedcamp: Salesforce Ventures:

Related bio links: Carlos: / Alex: /

Hugh Campbell, Founding Partner at GP Bullhound, on preparing your company for an exit

In this episode, Seedcamp Partner Carlos was joined by Hugh Campbell from GP Bullhound. The conversation begins with Hugh explaining his time at Oxford where he studied "Physiology, psychology and philosophy". They then proceed into speaking about his work experience with City Bank and Goldman Sachs before his 3 co-founders decided to take the lessons learned in investment banking to create GP Bullhound. Since it's inception the company has now expanded outside London to new locations like Manchester, Germany and France to be closer to great tech companies because these come from all over Europe.

Speaking about the challenges of fundraising Hugh shares that in his view today's biggest challenge for founders in the UK is not to raise £1M early stage round given the existing tax benefits but it's much harder for businesses that are at 10 or 15 people and want to grow to 100 and need a larger round. He then proceeds to share his tips on fundraising and give examples on how to build better relationships with investors while explaining how trust plays a big part of an M&A deal. Regarding exits they discuss the rise of private equity firms in the purchasing of tech busiensses and how those are different from traditional large acquirers like Google, Microsoft or Facebook.

During the podcast Hugh and Carlos also approach the state of enterprise software market especially regarding exit options. They then proceed speaking about the evolution of the European investor and tech scene during the last decade focusing in the IPO scene and how it is improving in Europe with IPOs like Auto Trader, Boohoo, Zalando and Rocket Internet. These have been impacting the entire European landscape including the German technology market fuelling it's incredibly fast growth - especially in Berlin all of which despite not having the tax brakes in the UK.

Finally they discuss the expansion strategies for UK based companies and Hugh shares his favourite book for young entrepreneurs so that they can evaluate if their idea is any good at an early stage.

Show notes from the episode: Carlos Website: Seedcamp: GP Bullhound:

Related bio links: Carlos: / Hugh: /