This Much I Know is the popular podcast from Seedcamp, Europe’s seed fund

Seedcamp Partner, Carlos Espinal, shares the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.

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Marketing guru Scott Brown on economies of content and nailing marketing fundamentals

Scott Brown is a veritable marketing guru, with decades of experience as an executive in Silicon Valley working with some of the world’s largest tech companies including the likes of Facebook, Cisco and Google during their hyper-growth phases. Speaking to partner Carlos Espinal, Scott -- who worked closely alongside dozens of Seedcamp companies on scaling their marketing, and go-to-market strategies during his time as Expert in Residence -- discusses how companies can nail the marketing fundamentals through his three laws: going back to the roots, building out a customer infrastructure, and documenting & experimenting.

"Consumers have so many options and channels these days that you need to hit them where they live," Scott argues. The answer to this lies in what he calls 'economies of content': "content is relatively expensive to create, yet distribution is becoming cheaper; so it becomes a marketing principle of how do you reduce, recycle and re-use that content across as many channels as you can." But pointing towards the evolution of the practice of marketing and skill sets involved, Scott cautions that because founders and marketers are so 'focused on what's coming next, they can lose sight of marketing fundamentals'.

Listen in for tangible steps and advice you can apply to your own business.

Show notes: Carlos Medium: sdca.mp/2entVR3 Seedcamp: www.seedcamp.com Scott's blogposts: www.linkedin.com/in/rsbrown7/detail/recent-activity/posts

Related bio links: Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee Scott: linkedin.com/in/rsbrown7 / twitter.com/rsbrown7

BridgeU CEO Lucy Stonehill on driving innovation in Edtech and achieving international growth

Entrepreneur and former education consultant Lucy Stonehill experienced first-hand the pain points inherent in navigating the transition to higher education when she was an international student applying abroad herself. Confusing and opaque, the process has been largely pen-and-paper based for decades. Solving this pain point was the genesis of her company BridgeU, a tool which empowers schools to provide more intelligent, data-driven university and careers guidance than ever before.

In this live podcast, recorded to mark the fifth anniversary of Campus London, Lucy explains how BridgeU came about, and how it leverages data and innovation to better serve the education market. Seedcamp invested in BridgeU in 2014 and, speaking to partner Carlos Espinal, Lucy explains their journey from the company's early days through to internationalisation and growth -- culminating recently in a $5.3m Series A round. 'Seed investors really feel fundamentally focused on the vision and potential,' she says, 'while Series A more about the numbers' -- yet those numbers piece only get the door open, she notes.

Show notes: Carlos Medium: sdca.mp/2entVR3 Seedcamp: www.seedcamp.com BridgeU: www.bridge-u.com

Related bio links: Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee Lucy: linkedin.com/in/lucy-stonehill-80434924 / twitter.com/lucystonehill

Polar explorer Ben Saunders on leadership, entrepreneurship and enduring extremity

In 2004 polar explorer Ben Saunders - aged 26 - became the youngest person to ski solo to the North Pole, carrying a 180kg sled over 1,420 miles through arctic conditions. Between October 2013 and February 2014, alongside Tarka L'Herpiniere, he made another record-breaking expedition, completing the first ever return journey to the South Pole from Ross Island. In November 2017 he faces his next daunting challenge: the first solo and unsupported crossing of Antarctica.

What lessons can we take from from Ben's expeditions -- 11 so far -- for entrepreneurs? There are resemblances to the founder's journey in terms of fundraising processes, preparation for operational complexities, enduring extremity, and the management of teams. "I wasn't only the CEO - I was the product, the thing we were shipping at the end of it," he says.

Speaking to Seedcamp partner Carlos Espinal, Ben discusses lessons learnt from his expeditions and the entrepreneurial parallels. "Self belief is something like a muscle - it kind of responds to being challenged", he argues.

Show notes: Carlos Medium: sdca.mp/2entVR3 Seedcamp: www.seedcamp.com Ben Saunders: www.bensaunders.com

Related bio links: Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee Ben: wikipedia.org/wiki/Ben_Saunders_(explorer) / twitter.com/polarben

'Distributed Futures': Blockchain, Tokens and ICOs - Investors' Panel

At Seedcamp, we are passionate about identifying and investing early in startups using emerging technologies that have the potential to solve real problems. We began to invest in companies using blockchain technologies back in 2014 and our portfolio includes the likes of Clause, building the dynamic contracting infrastructure of the future, to Elliptic, providing the forensic tools with which to identify illicit activity on the blockchain. And we believe that there are several iconic companies of the future using blockchain technologies that are yet to be built.

If you missed our event on blockchain, tokens and ICOs, tune in to hear from our stimulating investor panel including Mariano Belinky (Managing Partner, Santander InnoVentures), Yann Ranchere (Partner, Anthemis Group) and Richard Muirhead (OpenOcean). The panel joins Carlos Espinal and Sia Houchangnia, and is introduced by Kyran Schmidt, from Seedcamp.

And check out our Facebook page for the live video of all the panels from the event: www.facebook.com/seedcamp

Show notes: Carlos Medium: sdca.mp/2entVR3 Seedcamp: www.seedcamp.com Santander InnoVentures: www.santanderinnoventures.com Anthemis Group: www.anthemis.com OpenOcean: www.openocean.vc

Related bio links: Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee Sia: linkedin.com/in/siahouchangnia / twitter.com/siahouchangnia Mariano: linkedin.com/in/mbelinky / twitter.com/belimad Yann: linkedin.com/in/yannranchere / twitter.com/tek_fin Richard: linkedin.com/in/richardmuirhead / twitter.com/richardmuirhead

'Distributed Futures': Blockchain, Tokens and ICOs - Founders' Panel

At Seedcamp, we are passionate about identifying and investing early in startups using emerging technologies that have the potential to solve real problems. We began to invest in companies using blockchain technologies back in 2014 and our portfolio includes the likes of Clause, building the dynamic contracting infrastructure of the future, to Elliptic, providing the forensic tools with which to identify illicit activity on the blockchain. And we believe that there are several iconic companies of the future using blockchain technologies that are yet to be built.

If you missed our event on blockchain, tokens and ICOs, tune in to hear from our lively founder panel including Peter Hunn (CEO of Clause), Irra Ariella Khi (CEO of Vchain), Richard Burton (CEO of Balance) and Ben Livshits (Chief Scientist at Brave). The panel is moderated by Kyran Schmidt and Sia Houchangnia from Seedcamp.

And check out our Facebook page for the live video of all the panels from the event: www.facebook.com/seedcamp

Show notes: Carlos Medium: sdca.mp/2entVR3 Seedcamp: www.seedcamp.com Vchain: www.vchain.tech Clause: www.clause.io Balance: www.balancemy.money Brave: www.brave.com

Related bio links: Sia: linkedin.com/in/siahouchangnia / twitter.com/siahouchangnia Kyran: linkedin.com/in/kyran-schmidt / twitter.com/kyranschmidt Irra: linkedin.com/in/irraariellakhi / twitter.com/irra_k Peter: linkedin.com/in/peterhunn / twitter.com/peterhunn Richard: linkedin.com/in/richardjburton / twitter.com/ricburton Ben: linkedin.com/in/ben-livshits / twitter.com/convoluted_code

Dmitry Koval CEO at Blockwise on Blockchain and distributed applications

With the recent proliferation of Initial Coin Offerings (ICOs), financing mechanisms for decentralised protocols and applications we are seeing teams raise millions pre-product and with little more than a white paper. What are the dangers with this?

On that theme, Seedcamp partner Carlos Espinal and analyst Kyran Schmidt are joined by Dmitry Koval, Founder and CEO at Blockwise, a company specialising in blockchain consultancy and software development. Dmitry is a serial entrepreneur and investor with a track record of creating successful businesses in IT, Insurance, Cloud and Blockchain. He is a Non Executive Director at Sweatcoin, a company building a digital currency backed by physical movement.

Addressing the recent rise in Initial Coin Offerings, financing mechanisms for decentralised protocols and applications, Dmitry Koval argues that the model is only suited to certain types of projects: those where a token has an 'intrinsic' value tied to the growth of the network, and where 'there is an intrinsic economy in the system'.

Dmitry also dissects which business use cases are best suited to blockchain implementations, claiming 'there has to be some multiparty ecosystem, with several parties involved in the process... and even better, or necessary, if they have intrinsic conflicts of interest.'

Learn more about the machinery of blockchain and distributed applications, the evolution in ICOs, and the how the regulatory impact will affect new blockchain protocols.

Show notes: Carlos Medium: sdca.mp/2entVR3 Seedcamp: www.seedcamp.com Blockwise: www.blockwise.org Sweatcoin: www.sweatco.in

Related bio links: Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee Dmitry: linkedin.com/in/kovaldmitry / twitter.com/dmitrykoval

Lex Sokolin, Fintech entrepreneur on Roboadvisors, AI and Token Mania

Which slices of the financial stack will new technologies irreversibly transform, and which will be the enablers – artificial intelligence, NLP, virtual assistants or blockchain – most significant in this transformation?

On that topic Lex Sokolin, Partner at Autonomous Research, a leading research firm for the financial sector, joins Seedcamp partner Carlos Espinal. Lex is a futurist and entrepreneur focused on the next generation of financial services. He was founder and CEO of NestEgg Wealth, a roboadvisor acquired by AdvisorEngine. Prior to NestEgg, Lex held a variety of roles in investment management and banking at Barclays, Lehman Brothers and Deutsche Bank.

Alluding to his own entrepreneurial experience, Lex suggests 'most people who build fintech companies think they're going to get the attention economy but instead what they get is a financial services business'. He explains that unless start-ups have the ability to chase customer acquisition with millions of dollars, the smart bet historically has been to sell directly to banks.

Most consumer facing roboadvisors and fintech companies today, he says, are just ‘a new distribution mechanism, a new UI, sitting on top of existing wealth management solutions'. But, he argues, AI’s most visible effect will occur at this layer, through voice or chatbot enabled interaction with financial services.

Lex also addresses the recent proliferation of Initial Coin Offerings, a financing mechanism for cryptocurrencies and decentralised applications. 'The things that are built [in the crypto economy] look wildly different and look like they really can't be replicated on the traditional stack, on an 80s core processing system’, he says.

It’s a world, he argues, that closely resembles science fiction, promising the ‘full collapse of all asset classes into software' and autonomous machines transacting with each other entirely through digital assets and tokens.

Show notes: Carlos Medium: sdca.mp/2entVR3 Seedcamp: www.seedcamp.com Autonomous NEXT: https://next.autonomous.com

Related bio links: Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee Lex: linkedin.com/in/alexeysokolin / twitter.com/lexsokolin

Dessi Bell, Founder at Zaggora, on turning hotpants into a multi-million dollar retail brand

From £25,000 of private savings, and over the course of a year-and-a-half, Zaggora was able to become a multi-million dollar sportswear company selling activewear to women. How did its founders navigate the journey of launching a clothing product in a market where consumers are often fickle and shifting fashion cycles reign?

On that topic, Seedcamp partner Carlos Espinal is joined by Zaggora co-founder, Dessi Bell, who before launching the brand with her husband Malcolm in 2011 worked as an investment banker at JPMorgan for five years. Prior to that, she cut her teeth and developed a taste for retail in her early 20s working at Ministry of Sound where she developed a fashion brand.

Dessi sheds light on the mysterious world of influencer market and discusses how it can be deployed to establish brand presence suggesting, 'when it really works is when there's an interesting partnership that goes beyond just a picture on Instagram. Meaningful brand partnerships that can be syndicated in press and other advertising will be a much more valuable resource.'

Pointing towards Zaggora's own early experiences leveraging the viral potential of Facebook groups, she emphasises how building an affirmative and inclusive brand was crucial for their success, with the company finding an identity in empowering women and letting them achieve their best.

Learn more about shifting cycles in retail technology, dealing with inventory & supply chains, and iterating quickly in the product development cycle.

Show notes: Carlos Medium: sdca.mp/2entVR3 Seedcamp: www.seedcamp.com Zaggora: www.zaggora.com

Related bio links: Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee Dessi: linkedin.com/in/dessislavabell / twitter.com/dessinka

Dan Glazer, Partner at WSGR, on stateside expansion for startups

What are the critical steps a European startup founder must make when plotting expansion to the United States? On that topic Seedcamp partner Carlos Espinal is joined by Dan Glazer, Partner at Wilson Sonsini Goodrich & Rosati (WSGR) - the US law firm which has represented the likes of tech titans Apple and Netscape over the course of its illustrious history.

Dan recently co-led the WSGR team supporting UK-based technology company Improbable in its $502 million Series B round of venture financing led by SoftBank Group Corp - the largest-ever Series B investment in Europe and also the biggest venture financing round by a private British company in history. He leads the New York office's technology transactions practice, and is also a member of the firm’s US expansion practice, with a focus on advising UK and other non-US technology and growth companies on US expansion, fundraising, and strategic partnership transactions.

Discussing the 'different risk environment' for startups and established businesses in the US, Dan cautions that founders afford themselves '3 to 6 months preparation in advance' of setting up shop in America, 'because you don't want to find you've pushed the button go on your entire US business but you can't staff it appropriately'. He walks through the 10 key areas founders should focus on - from legal incorporation and immigration to HR, admin and government support.

Learn more about how American cultural differences can affect hiring, why Delaware is the 'Esperanto' of legal jurisdictions and the the difference in US and European legal environments for startups.

Show notes: Carlos Medium: sdca.mp/2entVR3 Seedcamp: www.seedcamp.com WSGR: www.wsgr.com US Expansion in 10 Steps: www.wsgr.com/PDFs/10-steps-us-expansion.pdf

Related bio links: Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee Dan: linkedin.com/in/danielcglazer / twitter.com/danielcglazer

The future of legal services with Legit Patents and JAG Shaw Baker

What does the advent of artificial intelligence spell for the future of legal services and lawyers themselves? On that topic Seedcamp partner Carlos Espinal is joined by founder and CEO Matt Osman of Legit Patents, the startup building AI-powered applications to automate parts of the R&D process, and Neil Miller, Partner at JAG Shaw Baker and formerly General Counsel at SoundCloud.

"The lawyer of the future is going to look much closer to a combination of a strategic advisor, an account manger, and someone in charge of customer support," suggests Matt, pointing to the recent phenomenon of law schools incorporating coding into their studies. "Quite a lot of their job will be interpreting and packaging the results that are produced by software."

Meanwhile Neil describes which aspects of the legal process will be automated first - including much of the grunt work currently performed by paralegals and associates. Yet he notes there are services which will be immune, including family law which 'requires a level of empathy you won't get with AI'.

Speaking about his experiences at JAG Shaw Baker and SoundCloud, Neil also provides a 101 on legal basics for startups and 'the things that become more complicated if you don't fix them early on,' from incorporation, cap tables and granting options, to keeping track of open source libraries and rights associated with them.

Show notes: Carlos Medium: sdca.mp/2entVR3 Seedcamp: www.seedcamp.com Legit Patents: www.legitpatents.com JAG Shaw Baker: www.jagshawbaker.com

Related bio links: Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee Matt: linkedin.com/in/matthew-osman-36b658110 / angel.co/matthew-osman Neil: linkedin.com/in/neilmiller