This Much I Know is the popular podcast from Seedcamp, Europe’s seed fund

Seedcamp Partner, Carlos Espinal, shares the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.

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Katie Marrache, Partner at JamJar on building consumer brands

Katie Marrache began her career working for entrepreneur and Dragons’ Den investor, James Caan. After landing an internship with him straight out of university, she was soon charged with managing Cann’s portfolio of consumer investments at his investment firm Hamilton Bradshaw. A brief detour into television journalism at the BBC followed, after which she joined London-based Innocent drinks as a category manager, and began looking after the investment portfolio of the Innocent founders. She joined JamJar Investments, their official VC fund investing in online and offline consumer brands, when it was launched -- making partner in 2017.

Speaking to Seedcamp partner Carlos Espinal, Katie recalls her journey into venture and the biggest lessons learnt early on working with James. She dives further into JamJar's thesis and the five most important things to bear in mind when consumer facing brands: (1) be authentic, (2) be creative (3) recruit effectively, as your early team are your biggest brand advocates, (4) track performance metrics, and (5) spend time on product. 'The product is the brand,' she says. 'You can spend a long time crafting how it looks and sounds rather than what it is'.

Show notes: Carlos Medium: Seedcamp: JamJar:

Related bio links: Carlos: / Katie: /

Explorer Levison Wood on establishing mission command in business

Levison Wood is a British explorer, writer and photographer whose work has featured around the world. He has recently returned from his most ambitious expedition to date - a 5000 mile circumnavigation of the Arabian peninsula from Iraq to Lebanon (a new book and documentary series are set to follow). He previously also walked the Himalayas, a six-month journey of over 1700 miles, as well as the length of the river Nile (4250 miles over nine months).

A former paratrooper and major in the army reserves, Levison recalls the leadership lessons learnt from his military experiences, including four years in Afghanistan. He elaborates on the importance of 'mission command' – setting an objective, but allowing subordinates the freedom to execute on that objective as they see fit – and its applicability to the business realm. 'You may have the experience to do it yourself and prefer to do it one way, but you have to take a step back and say get on with it', he argues, given the empowering effect of giving employees and soldiers greater autonomy in execution.

Show notes: Carlos Medium: Seedcamp: Levison Wood:

Related bio links: Carlos: / Levison: /

Seedcamp Sessions: Balderton's Rob Moffat on startup growth engines

Rob Moffat joined Balderton Capital in 2009 and was promoted to partner in 2015. He is currently a board director or observer with five portfolio companies: Carwow, Wooga, Nutmeg, Prodigy Finance, and Patients Know Best. Prior to joining Balderton, Rob worked for Google in London, as a Manager in the European Strategy and Operations team, and for five years in strategy consulting at Bain. In this Seedcamp Sessions podcast, Rob covers the different growth engines which have proven successful for startups -- from paid marketing for companies like Carwow, who need to be rigorous in how they think about acquisition, through to continuous product innovation for companies like Revolut, and partnerships and business development for startups like Zego. Rob also covers how to navigate VC and strategic partnership relations, and how Balderton is thinking about the evolving Insurtech landscape.

Show notes: Carlos Medium: Seedcamp: Balderton:

Related bio links: Carlos: / Rob: /

Seedcamp Sessions: Ben Blume on what funds like Atomico look for in founders

At $765m Atomico IV is one of the largest venture capital funds ever raised in Europe. But what do Atomico look for in the companies and founders which they choose to back? In this second Seedcamp Sessions podcast, Ben Blume, Principal at Atomico, elaborates on the fund's investment thesis and processes, explaining the high level benchmarks that the firm looks for when investing in entrepreneurs, from technological defensibility to deep domain experience and inherent scalability. Ben describes in more detail the principles which guide's Atomico's decision making process (including 'Now is the Age of the Entrepreneur'), as codified in their manifesto, as well as their appetite for 'visionary and risky bets'.

Show notes: Carlos Medium: Seedcamp: Atomico's Manifesto:

Related bio links: Carlos: / David: /

Seedcamp Sessions: David Mytton on SaaS funding

I launched the Seedcamp 'This Much I Know' Podcast back in 2015 with a view to hearing and sharing the exceptional and often unknown stories of many inspirational thought leaders. We've learned about our guests' lives, goals and ambitions as well as their thoughts and first-hand experiences when it comes to building and scaling startups, teams and communities.

As we near our 150th podcast and following feedback from you, our listeners, we are introducing a new, shorter-form podcast called 'Sessions'. Our Sessions interviews will be hyper-focused on a specific issue, idea or functional area and provide you with digestible content and tangible actions you can take away and apply to your own businesses.

Naturally, we will continue to do our long-form podcasts for those of you who enjoy the deeper dives and we hope Sessions will be the perfect accompaniment to this.

So please do tune in and let us know your thoughts along with any 'Session' areas you'd like us to explore or guests you'd like to recommend.

We're thrilled to kickstart Sessions with David Mytton, CEO of Server Density, on why you can't build SaaS without significant funding

In a recent blog post, David argues you can't build a SaaS company in 2018 without significant funding. With increased competition from alternative vendors, investing in product and engineering to differentiate from other solutions is imperative -- and comes at a significant expense. Tune into this informative podcast as David, who received investment from Seedcamp in 2009, explores why bootstrapping a SaaS business in 2018 is no longer viable plus much more.

Show notes: Carlos Medium: Seedcamp: David's blogpost:

Related bio links: Carlos: / David: /

Daniel P. Glasner, Partner at Cherry Ventures, on the 'cookbook' for managing a salesforce

Daniel is a founding partner at the Berlin-based fund, Cherry Ventures. With a consulting background at McKinsey before co-founding CityDeal (acquired by Groupon) and later Quandoo - the SaaS company for restaurants sold to Recruit Holdings - Daniel's knows first-hand what it takes to found and lead a business as well as what to look for when it comes to backing successful ones.

Speaking to Seedcamp partner Carlos Espinal, Daniel discusses his transition into venture and startups from consulting as well as lessons learnt from scaling CityDeal and Quandoo. He reveals the 'cookbook' for recruiting, onboarding and managing an effective tech salesforce which was 'applied at the Groupon universe'. Referencing Groupon's purchase of CityDeal, the two also discuss how to smoothly navigate acquisition processes, from pre-acquisition conversations right through to the division of responsibilities following a deal.

Daniel holds a PhD in law from Vienna School of Law and an MBA from INSEAD and he has lived and worked in Vienna, São Paulo, London and Singapore.

Show notes: Carlos Medium: Seedcamp: Cherry Ventures:

Related bio links: Carlos: / Daniel:

Finding Flavour: Jude's Ice Cream and Rubies in the Rubble on building loved brands

In the crowded marketplaces of food and retail, how do you carve out space for independent new brands? For Jenny Costa, founder of Rubies in the Rubble, and Alex Mezger, director at the family managed Jude's Ice Cream, the answer lies in competing on the best quality products possible and relying on an authentic messaging.

Since 2011, Rubies in the Rubble has been producing high quality relishes and jams out of surplus produce that would otherwise go to waste. The business has gone from concocting recipes in home kitchens to selling in some of the UK's leading retailers and nailing deals with giants like Virgin. It has been important, Jenny says, to bring an authentic vibrancy to the brand, ensuring the product did not get 'lost in the supermarket shelves'.

Similarly for Alex at Jude's Ice Cream, the priority is in delighting customers. 'If it's down to price and price alone, we'll walk away,' he says. The business began as a family-run affair and remains that way. 'In terms of working wth family, it's grounded in respect and knowing each others' strengths, and working to these', says Alex. Jude's also 'massively over-invests in innovation' – leading to experiments like their black coconut flavour.

Listen to learn more about navigating supply chain difficulties, nailing brand messaging, managing the compromises between price and quality, and the secrets behind running successful food brands.

Show notes: Carlos Medium: Seedcamp: Rubies in the Rubble: Jude's Ice Cream:

Related bio links: Carlos: / Jenny: Alex:

CrunchFund partner Susan Hobbs on making major career changes and storytelling for founders

Susan is a Partner at CrunchFund, the seed-stage fund launched by TechCrunch founder Michael Arrington which has invested in the likes of Airbnb, Vine (acquired by Twitter), Cruise (acquired by GM for a reported $1 billion), Onfido and Previously, Susan worked at Y Combinator and as the Director of Global Programming at TechCrunch where she focused on major events and the Startup Battlefield. Susan began her career as a teacher in Southern California before making a major transition in 2004 to join a hardware startup based in the UK and Silicon Valley. Susan was the first non-engineering hire at both Codian (acquired by Tandberg in 2007, then by Cisco Systems in 2008) and at CoTweet (acquired by ExactTarget in 2010, then by in 2013).

Speaking to Seedcamp partner Carlos Espinal, Susan discusses her intriguing transition from teaching to venture, arguing that both disciplines require being quick on one's feet and the capacity to connect well with others. Recalling her experiences working at several acquired companies, Susan argues that a successful acquisition requires a level of autonomy for the acquired company post-purchase: "Never leave very smart people with nothing to do because they will very quickly get bored, especially if they are entrepreneurial, and start something else." Given CrunchFund's journalistic origins, the firm also spends a lot of time supporting portfolio founders in 'storytelling', and Susan discusses just how the fund helps entrepreneurs craft their narrative.

Learn more about how Susan ended up in venture (following encouragement by Y Combinator's Sam Altman), her time leading global programming for TechCrunch and what CrunchFund focuses on in looking for new companies to back.

Show notes: Carlos Medium: Seedcamp: CrunchFund:

Related bio links: Carlos: / Susan: /

Sonali De Rycker, Accel Partner on spotting startup talent and lessons learned from Nordic culture

There's no 'blueprint' for how to spot a great startup says Sonali De Rycker, General Partner at Accel, one of the world's leading venture capital funds with investments in the likes of Facebook, Spotify and Supercell to name but a few. Sonali joined Accel almost a decade ago from Atlas Ventures and is an expert in consumer, software and financial services businesses.

Starting out at Goldman Sachs, described as both a rewarding yet challenging environment to be in, Sonali shares the story of her early career before getting 'the bug' to work in VC in Europe. Speaking with Seedcamp Managing Partner, Carlos Espinal, Sonali talks about the distinct lack of companies in London when she started out and how the ecosystem has evolved over the years.

Tune in to hear insider information from Sonali on how best to run a scaling startup including information on boards, the need to listen - and not always fight to be heard - along with tips on fundraising and setting milestones.

Learn more about the culture in the Nordics and why there've been so many successful companies to emerge from the region along with Sonali's guiding belief that people create their own destiny.

Show notes: Carlos Medium: Seedcamp: Accel:

Related bio links: Carlos: Sonali:

Introducing Seedcamp Fund IV: Partner Podcast

Following the recent announcement of our fourth fund which at first close of £41M is over 2x larger than our last and 20x bigger than our first, we are joined by Seedcamp partners Reshma Sohoni, Carlos Espinal, Tom Wilson and Sia Houchangnia who share our plans to invest in 100 new startups across Europe and take a look back at how the European ecosystem has evolved over the ten years since Seedcamp launched.

Seedcamp Fund IV brings together 60 LPs and features big business, venture capitalists and fund of funds from across the globe. Tune in to hear how Seedcamp has innovated its own offering which includes an increase in capital it will invest across pre-seed and seed stages and approval to invest in crypto tokens.

Read more about Seedcamp IV:

Partner bios: Reshma Sohoni: | Carlos Espinal : | Tom Wilson: | Sia Houchangnia: l