This Much I Know is the popular podcast from Seedcamp, Europe’s seed fund

Expert-in-Residence James Moed on User-Centric Design

On this episode of the Seedcamp Podcast Series, Carlos interviews James Moed and explores some of the thinking behind his recent post on three things to think about before thinking about design (which can be read here:

A little more about James:

James Moed advises both innovation leaders and design teams, helping them to combine fresh insights around customer behaviour with inspiration from other sectors, new business models, and emerging technologies. James has worked with startups, governments, and social enterprises, as well as corporations in a range of industries - from retail to IT, luxury, and health care.

Previously Director of Financial Service Design at IDEO in London, James is especially passionate about making finances feel human again, through services that transform our complex relationship with money. His experience is broad, including insurance networks for Indian farmers, budgeting tools for US credit card users, and loyalty strategies for private wealth clients. Having worked with teams from Generali, Barclays, Commonwealth Bank of Australia, Bupa, and the Government of Singapore, James helps organisations build a customer centered approach to innovation, drawing the connections between real-life user observations, new offerings, partnerships, and strategies for growth.

Rockstar Lawyers and how to tackle early-stage legals with Tina Baker

On this edition of the Seedcamp Podcast Series, Carlos Espinal and Tom Wilson, Investment Manager (and ex-Lawyer) at Seedcamp, have a chat with Tina Baker, Partner & Co-founder of JagShawBaker ( and real-life rockstar (

The Growth Story with Richard Moross, Founder and CEO

On this 3rd Podcast in our 'Take On' Series, Reshma and Carlos tackle some of the questions that many founders would love to ask success story Moo's ( founder, Richard Moross ( Questions we covered include the worst investor rejection Richard received to what drives innovation within

Reshma & Carlos Take On: What we look for in Founders

In the past, we've blogged about what investors look for in Founders (, but today Reshma & Carlos decided to kick off our podcasting series on the very subject but discussing what we both look for in founders in greater detail, walking through all the attributes we generally see correlate highly with successful founding teams.

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